Category: News

Background:  Heavenly Blix, Inc.  is a start-up fruit-based ice cream company located in Greenfield, MA, founded on the belief that desserts can be good for you. Started in early 2015, the company manufactures ice cream using bananas as the base ingredient and has a variety of flavors. Heavenly Blix is committed to sustainable operations, and is working to build partnerships with local grocers in the greater Boston area to collect bananas too ripe to be sold.

Legal Need:  For the first few months of operation, founder Giulia Siccardo was calling her ice cream company “Just Bananas.” However, when she learned that there was another food product on the market under the name “Just Bananas,” she knew it was time to consult with an intellectual property attorney.

The Relationship:  The Legal Food Hub matched Heavenly Blix with an attorney at the Greenfield, MA firm of Curtiss, Carey, Gates and Goodridge to explore and resolve any trademark issues. Ultimately, the legal advice led to a name change – Heavenly Blix—and allowed Giulia to avoid any potential legal battles over her company name.

Background:  Spritzal Cookie Company, LLC is a small-scale cookie company located in Norwell, MA using the original spritz cookie recipe of the owner’s great grandmother.  Relying on only five ingredients, including three locally-sourced ingredients, the cookies are sold at local farmers’ markets and through some wholesale, but the company was looking to expand the business due to its success.

Legal Need:  When the Spritzal Cookie Company decided to move into a new commercial kitchen space, they knew it was a good idea to consult with an attorney to discuss protecting the company name, logo, and recipes.

The Relationship:  The Legal Food Hub matched Spritzal Cookie Company, with a lawyer from Boston-based Wolf Greenfield, which specializes in Intellectual Property. The attorney was able to perform a trademark search and file for the company’s trademark.  The firm also created a non-disclosure agreement for the company to use when it moved to the shared kitchen space.