Heavenly Blix, Inc Explores Trademark Concerns

Background:  Heavenly Blix, Inc.  is a start-up fruit-based ice cream company located in Greenfield, MA, founded on the belief that desserts can be good for you. Started in early 2015, the company manufactures ice cream using bananas as the base ingredient and has a variety of flavors. Heavenly Blix is committed to sustainable operations, and is working to build partnerships with local grocers in the greater Boston area to collect bananas too ripe to be sold.

Legal Need:  For the first few months of operation, founder Giulia Siccardo was calling her ice cream company “Just Bananas.” However, when she learned that there was another food product on the market under the name “Just Bananas,” she knew it was time to consult with an intellectual property attorney.

The Relationship:  The Legal Food Hub matched Heavenly Blix with an attorney at the Greenfield, MA firm of Curtiss, Carey, Gates and Goodridge to explore and resolve any trademark issues. Ultimately, the legal advice led to a name change – Heavenly Blix—and allowed Giulia to avoid any potential legal battles over her company name.

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